I’ve worn a lot of titles in my life—daughter, wife, friend—but none compare to my favorite: Mom. There’s something powerful about wearing that title proudly, right across your chest. Little X Collective is named after my three beautiful boys, each with an “X” in their name. It’s a love letter to them—and to every mom who finds joy, purpose, and a little magic in motherhood.
At Little X Collective, we believe motherhood is beautiful, messy, and full of laughter. Our minimalist apparel is designed to celebrate the small, meaningful moments that make your journey uniquely yours—with cozy fabrics, a neutral aesthetic, and a healthy dose of sarcasm.
At Little X Collective, we believe:
Connection First. Our pieces are made to celebrate the unbreakable bond between moms and their minis. We’re here to help you feel connected—in style and spirit.
Style That Feels Like Home. Wearable, everyday comfort. We believe moms deserve soft, thoughtfully made pieces that feel good every single day.
Minimal But Meaningful. Our designs are simple, but never boring. Every phrase is intentional, every piece is made to be lived in, loved in, and worn on repeat.
Motherhood, Not Perfection. Real life is the vibe. We support, not pressure. We celebrate messy buns, toddler tantrums, and unmatched socks—because that’s where real motherhood lives. We’re here to lift moms up—not pressure them to do more. This brand is your permission slip to just be. And it’s your gentle reminder that you’re doing great, exactly as you are.
Rooted In Real Life. Founded by a mom, for moms and their little besties. Every item we create is inspired by the real, raw, hilarious and heart-melting moments that make up motherhood.
Humor Heals. A little sarcasm goes a long way. We believe laughter is one of the best parts of parenting—and we’re here for all of it.
Whether you’re working, holding down your household, or shuttling kids to practice, we hope Little X Collective becomes your favorite go-to. Because motherhood may be chaotic—but your outfit doesn’t have to be.
xoxo, Alanna